Alex Rivera
alex.rivera@email.com · +1 (512) 555-0161 · Austin, TX · https://linkedin.com/in/alexrivera · https://alexriverawrites.com
Professional summary
Content writer with 5 years producing SEO-driven blogs, landing pages, and email campaigns for B2B SaaS. I connect editorial quality to measurable outcomes — traffic, rankings, and leads — with keyword research and analytics that prove what content works.
Skills
Writing: SEO writing · Copywriting · Content strategy · Editing · AP style
Tools: CMS · Google Analytics · Keyword research · Ahrefs · HubSpot
Professional experience
Content Writer
Stackline Software — Austin, TX
Mar 2021 – Present
- Grew organic blog traffic 180% in 12 months by publishing 60 SEO articles targeting commercial keywords.
- Wrote landing-page copy for 8 product launches that averaged 24% higher conversion than prior pages.
- Built a keyword research workflow that cut content briefing time from 3 hours to 45 minutes.
Marketing Content Specialist
Clearpath HR — Remote
Jun 2019 – Feb 2021
- Managed editorial calendar for blog, email, and social — shipping 12 pieces monthly on deadline.
- Improved average time-on-page by 35% through tighter intros and scannable formatting.
- Partnered with demand gen on nurture emails that lifted MQL-to-SQL rate by 14%.
Education
University of Texas at Austin
B.A., English (Professional Writing)
Relevant coursework: Technical writing, journalism, digital media
2015 – 2019
Additional information
- Portfolio: alexriverawrites.com