Marketing Manager Resume Example

Campaigns tied to pipeline, revenue, and growth

A marketing manager resume should tie creative work to revenue: leads generated, CAC lowered, channels scaled. This example pairs campaign storytelling with hard growth metrics and a tool stack (analytics, automation, SEO) that reads cleanly through applicant tracking systems.

ATS keywords for marketing manager resumes

Work the terms that match the job description naturally into your resume so it ranks well in applicant tracking systems.

  • marketing manager
  • digital marketing
  • demand generation
  • SEO
  • content marketing
  • marketing analytics
  • campaign management
  • marketing automation
  • brand strategy
  • conversion rate optimization
  • Single-column, ATS-readable structure
  • Quantified, achievement-focused bullet points
  • Role-specific skills grouped for fast scanning

Sofia Rossi

sofia.rossi@email.com · +1 (646) 555-0127 · New York, NY · https://linkedin.com/in/sofiarossi · https://sofiarossi.marketing

Professional summary

Marketing manager with 7 years scaling demand-generation programs for B2B SaaS. I connect brand and performance — building campaigns that fill the pipeline and the analytics to prove their return.

Skills

Growth

Demand generation, SEO, Paid media, Content strategy, Lifecycle email

Stack

HubSpot, Google Analytics, Marketo, Webflow, Ahrefs

Professional experience

  • Marketing Manager

    Verda Cloud — New York, NY

    Mar 2021 – Present

    • Grew marketing-sourced pipeline by 140% in 18 months while holding CAC flat.
    • Scaled organic traffic 3x with an SEO content program that ranks for 200+ commercial keywords.
    • Launched a lifecycle email program that lifted trial-to-paid conversion by 22%.
  • Digital Marketing Specialist

    Atlas Software — Remote

    Jun 2017 – Feb 2021

    • Managed a $600K annual paid-media budget across Google and LinkedIn at a 4.2x ROAS.
    • Ran 50+ landing-page A/B tests, improving average conversion rate by 35%.
    • Built the marketing analytics dashboard adopted by the leadership team.

Education

  • New York University

    B.S., Marketing

    Relevant coursework: Consumer behaviour, brand management, analytics

    2013 – 2017

Certifications

  • HubSpot Inbound Marketing Certification — HubSpot Academy — 2022

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