Sofia Rossi
sofia.rossi@email.com · +1 (646) 555-0127 · New York, NY · https://linkedin.com/in/sofiarossi · https://sofiarossi.marketing
Professional summary
Marketing manager with 7 years scaling demand-generation programs for B2B SaaS. I connect brand and performance — building campaigns that fill the pipeline and the analytics to prove their return.
Skills
Growth: Demand generation · SEO · Paid media · Content strategy · Lifecycle email
Stack: HubSpot · Google Analytics · Marketo · Webflow · Ahrefs
Professional experience
Marketing Manager
Verda Cloud — New York, NY
Mar 2021 – Present
- Grew marketing-sourced pipeline by 140% in 18 months while holding CAC flat.
- Scaled organic traffic 3x with an SEO content program that ranks for 200+ commercial keywords.
- Launched a lifecycle email program that lifted trial-to-paid conversion by 22%.
Digital Marketing Specialist
Atlas Software — Remote
Jun 2017 – Feb 2021
- Managed a $600K annual paid-media budget across Google and LinkedIn at a 4.2x ROAS.
- Ran 50+ landing-page A/B tests, improving average conversion rate by 35%.
- Built the marketing analytics dashboard adopted by the leadership team.
Education
New York University
B.S., Marketing
Relevant coursework: Consumer behaviour, brand management, analytics
2013 – 2017
Certifications
- HubSpot Inbound Marketing Certification — HubSpot Academy — 2022