Sofia Rossi
sofia.rossi@email.com · +1 (646) 555-0127 · New York, NY · https://linkedin.com/in/sofiarossi · https://sofiarossi.marketing
Professional summary
Marketing manager with 7 years scaling demand-generation programs for B2B SaaS. I connect brand and performance — building campaigns that fill the pipeline and the analytics to prove their return.
Skills
Growth
Demand generation, SEO, Paid media, Content strategy, Lifecycle email
Stack
HubSpot, Google Analytics, Marketo, Webflow, Ahrefs
Professional experience
Marketing Manager
Verda Cloud — New York, NY
Mar 2021 – Present
- Grew marketing-sourced pipeline by 140% in 18 months while holding CAC flat.
- Scaled organic traffic 3x with an SEO content program that ranks for 200+ commercial keywords.
- Launched a lifecycle email program that lifted trial-to-paid conversion by 22%.
Digital Marketing Specialist
Atlas Software — Remote
Jun 2017 – Feb 2021
- Managed a $600K annual paid-media budget across Google and LinkedIn at a 4.2x ROAS.
- Ran 50+ landing-page A/B tests, improving average conversion rate by 35%.
- Built the marketing analytics dashboard adopted by the leadership team.
Education
New York University
B.S., Marketing
Relevant coursework: Consumer behaviour, brand management, analytics
2013 – 2017
Certifications
- HubSpot Inbound Marketing Certification — HubSpot Academy — 2022