Maria Gonzalez
maria.gonzalez@email.com · +1 (305) 555-0122 · Miami, FL · https://linkedin.com/in/mariagonzalez · https://mariagonzalez.social
Professional summary
Social media manager with 6 years growing audiences and engagement for lifestyle and DTC brands. I build content strategies that ladder up to revenue, and I let the analytics — not vanity metrics — guide what's next.
Skills
Social
Content strategy, Community management, Copywriting, Influencer marketing, Paid social
Tools
Later, Sprout Social, Meta Business Suite, Canva, Google Analytics
Professional experience
Social Media Manager
Coastline Apparel — Miami, FL
Mar 2021 – Present
- Grew Instagram following from 45K to 210K in 18 months with a refreshed content strategy.
- Drove a 3.2x increase in social-sourced revenue through shoppable campaigns.
- Built an influencer program of 40+ creators that delivered a 5x ROAS.
Social Media Coordinator
Sunbeam Studios — Fort Lauderdale, FL
Jun 2018 – Feb 2021
- Managed daily content across 4 platforms, lifting average engagement rate by 40%.
- Launched a TikTok channel that reached 1M+ organic views in its first quarter.
- Reported on performance weekly, reallocating effort to the highest-ROI formats.
Education
University of Miami
B.S., Communications (Public Relations)
Relevant coursework: Digital media, marketing, content creation
2014 – 2018
Additional information
- Portfolio available at mariagonzalez.social