Social Media Manager Resume Example

Audience growth and engagement that ladder up to revenue

A social media manager resume should tie content to results — followers grown, engagement raised, traffic and leads driven. This example pairs content strategy and community management with the analytics, scheduling tools, and growth metrics that make your impact unmistakable to recruiters and ATS alike.

ATS keywords for social media manager resumes

Work the terms that match the job description naturally into your resume so it ranks well in applicant tracking systems.

  • social media manager
  • content strategy
  • community management
  • social media analytics
  • Instagram
  • TikTok
  • campaign management
  • copywriting
  • influencer marketing
  • engagement growth
  • Single-column, ATS-readable structure
  • Quantified, achievement-focused bullet points
  • Role-specific skills grouped for fast scanning

Maria Gonzalez

maria.gonzalez@email.com · +1 (305) 555-0122 · Miami, FL · https://linkedin.com/in/mariagonzalez · https://mariagonzalez.social

Professional summary

Social media manager with 6 years growing audiences and engagement for lifestyle and DTC brands. I build content strategies that ladder up to revenue, and I let the analytics — not vanity metrics — guide what's next.

Skills

Social

Content strategy, Community management, Copywriting, Influencer marketing, Paid social

Tools

Later, Sprout Social, Meta Business Suite, Canva, Google Analytics

Professional experience

  • Social Media Manager

    Coastline Apparel — Miami, FL

    Mar 2021 – Present

    • Grew Instagram following from 45K to 210K in 18 months with a refreshed content strategy.
    • Drove a 3.2x increase in social-sourced revenue through shoppable campaigns.
    • Built an influencer program of 40+ creators that delivered a 5x ROAS.
  • Social Media Coordinator

    Sunbeam Studios — Fort Lauderdale, FL

    Jun 2018 – Feb 2021

    • Managed daily content across 4 platforms, lifting average engagement rate by 40%.
    • Launched a TikTok channel that reached 1M+ organic views in its first quarter.
    • Reported on performance weekly, reallocating effort to the highest-ROI formats.

Education

  • University of Miami

    B.S., Communications (Public Relations)

    Relevant coursework: Digital media, marketing, content creation

    2014 – 2018

Additional information

  • Portfolio available at mariagonzalez.social

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