Maria Gonzalez
maria.gonzalez@email.com · +1 (305) 555-0122 · Miami, FL · https://linkedin.com/in/mariagonzalez · https://mariagonzalez.social
Professional summary
Social media manager with 6 years growing audiences and engagement for lifestyle and DTC brands. I build content strategies that ladder up to revenue, and I let the analytics — not vanity metrics — guide what's next.
Skills
Social: Content strategy · Community management · Copywriting · Influencer marketing · Paid social
Tools: Later · Sprout Social · Meta Business Suite · Canva · Google Analytics
Professional experience
Social Media Manager
Coastline Apparel — Miami, FL
Mar 2021 – Present
- Grew Instagram following from 45K to 210K in 18 months with a refreshed content strategy.
- Drove a 3.2x increase in social-sourced revenue through shoppable campaigns.
- Built an influencer program of 40+ creators that delivered a 5x ROAS.
Social Media Coordinator
Sunbeam Studios — Fort Lauderdale, FL
Jun 2018 – Feb 2021
- Managed daily content across 4 platforms, lifting average engagement rate by 40%.
- Launched a TikTok channel that reached 1M+ organic views in its first quarter.
- Reported on performance weekly, reallocating effort to the highest-ROI formats.
Education
University of Miami
B.S., Communications (Public Relations)
Relevant coursework: Digital media, marketing, content creation
2014 – 2018
Additional information
- Portfolio available at mariagonzalez.social